wayfinding design
This project was a redesign of the existing signage for the North Ames Mall in an effort to improve organization and legibility. In addition to creating new branding and reorganizing the mall’s indexing system, I chose to further enhance the project by incorporating 3D design into my workflow. Using Cinema4D’s perspective tools, I was able to model and superimpose new signage over the existing signage, which gave the signs a more realistic appearance than if I had used Photoshop.
